Media Buying Case Study Part V – Adblade
Adblade is by far my favorite, a premium ad network only targets premium audience.
- Reach: a Top 25 ad network rated by Comscore and OMMA, with distribution on Branded Content sites only.
- Engage: specialize in unique ad units that are actually viewed and clicked on.
- Optimize: proprietary algorithm delivers industry leading ROI for online advertisers
Adblade is similar to Adsonar, in partnership with all the major content sites. I think traffic quality on Adblade is possibly better than AOL, but more expensive on bids, CPC starting with $0.5
Rebill offers like bizopp are not allowed here, but people are still running heavily lots of health related rebill offers with great performance.
Demographics: middle and older people
Verticals: offers with payouts higher than $10 (due to expensive CPC rates)
Targets: financial, loan, mortgage, insurance; female related offers
Ad campaigns on Adblade are much more like Facebook ads, an outstanding pic combined with a good descriptive ad copy leads to a stable CTR.
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I have used Adblade and our conversion and ROI is exponentially higher then other networks like Google etc. The problem with long tail networks like Google is click fraud, they will give their ads to anyone. I have also used Industry brains and its a good ROI too but very little volume there.
Adblade has always been one of my best converting traffic sources for media buys, it works really great for several verticals. As for PPC networks like Adwords, I'd prefer to set up demo targeted squeeze landers to do list building instead of promoting CPA offers or affiliate products directly.
Comscore published this list of top ad networks and reports adblade ahead of folks like Bing, Ask, Kontera, Glam media etc –
http://www.marketwatch.com/story/comscore-media-m…
They must be paying publishers more then other networks, that is the only reason I can think that they are growing.
Does anyone know how many employees adblade has now? They had sold the coupon site dealon a while back and I wonder how many people are still there?
Isnt there of way of getting a free credit with Adblade? I heard you can use a coupon and get some type of credit, is this the case? Anyone have an adblade coupon or advertising code?
When you create an advertiser account use Code: XCChy7165
This will give you a credit of $250
Will it give $250 without any credit deposit as I can only see a wire option in my account.
Adblade is growing according to Quantcast:
http://www.quantcast.com/p-b8GPCpJxfqYm2
Can this be right?
New Comscore report here – http://www.marketwatch.com/story/comscore-media-m…
Adblade links are preforming better then google on news sites mostly. But on many vertical sites, google still does better then adblade.
There are many reviews of this service, another here
http://www.alexybecker.com/2011/07/18/adblade-ad-…
I think this network was purchased by a company called adiant – http://www.adiant.com