Facebook PPC is no doubt one of the most popular ad platforms for affiliate marketers because it’s a so huge traffic source with extremely active loyal users. The best part about FB ads is that you will have some very unique targeting features when setting up your campaigns, which you can’t find in any other ad networks. Anyway, here is the basic steps when it comes to create highly targeted campaigns in Facebook ads.
Location. Understanding where is your targeted audience will allow you to better market to them. When targeting on Facebook, you can select visitors by Country, State/Province or City. If choosing to target by city, you’re also able to include cities in a 10-50 miles radius close to those you’ve chosen to help expand your reach.
Demographics. Just like location, figuring out the age and gender of your target audience will let you maximize your marketing efforts. You can actually choose to target age groups or even an exact age match, just keep in mind that the more picky you are, the smaller your potential audience will be.
Likes and Interests. This unique feature of targeting will allow you to narrow down your audience determined exactly by what the name indicates. This is seriously one of the greatest parts which set Facebook ads apart from other major ad platforms, because you can leverage more additional personal information about what these potential customers like and don’t like, then you can put together all the information to make sure you’re hitting on the most profitable groups. When typing in keywords, you’ll see various groups and topics which you can choose from.
Connections. This part goes even one level further, which helps you not just find those who are actually interested in topics or groups that relate to your campaign, you can also find those people who are already involved with relevant groups, events and apps, or even have their friends who are involved.
Advanced Targeting. You can also target your audience by adding some more advanced requirements like birthday, marital status, education, language and type of work etc. For example, I’m sure many of you might have seen or heard about friends who saw lots of engagement ads, but when their relationship status changed to married, they would find tons of baby or parent related ads come flooding in.
At this point, you will have your “Estimated Reach” that helps you have a general idea about how many users you can probably reach, which will in return give you a rough estimation of ad budget when you start CPC bidding.
Budgeting. After you have set up your ad and decided who will be your target audience, then it’s time to set your budget. By default, the budget will be set by day, or you can set as a lifetime budget. However the minimum budget to get started is $1/day.
Even though Facebook is getting much stricter against affiliate offers, it’s still a great source of traffic and can be very profitable if done right. Take some time to do deep search through Facebook to identify the terms and groups which are the most relevant to your audience, and try to set up campaigns that are broadly targeted, then test them against those highly targeted campaigns with more narrowed audience until finding your best formula.